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How To Do Tech Recruitment Marketing Efficiently?

How To Do Tech Recruitment Marketing Efficiently?

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December 19, 2022
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6 min read
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Indeed it’s true that 2020 was a tough year for the whole world to handle. However, the adverse effect of the pandemic also created new opportunities for people. It changed the way companies work. Remote working suddenly became the talk of the town. Even after the pandemic, the craze of remote working only kept growing. There are plenty of benefits and flexibility that remote work provides employees and companies with.

Employers started to use online management tech to efficiently manage their employees who were working remotely. Furthermore, remote hiring or online recruitment has also grown simultaneously with remote working. It has become a priority for recruiters and the HR team, but mainly, it has become a priority for job seekers. To land talented candidates, you need to offer them the flexibility of working from home. This is where tools like applicant tracking systems, online coding assessments, recruiting CRM software, and so on step in to make hiring easier and quicker.

Also, good talent acquisition software provides a recruitment marketing platform for your recruiting team to efficiently source, attract, engage, and hire the best suitable candidates.

Hiring top-tech talent is the highest priority of companies nowadays. In addition, the two factors, tech recruiters and online recruitment software have become an indispensable part of the process. Let’s understand what tech recruitment is and how to market it.

What is tech recruitment?

Tech recruitment is the process of sourcing, attracting, screening, engaging, and hiring talent for IT and technical roles. Recruiters need to have the technical knowledge and the ability to deal with technical people to interact with them.

Generally, tech recruiters approach recruitment by discovering and assessing suitable candidates and presenting them to hiring managers to reach realistic technical recruitment goals.

AI-powered recruiting software, such as applicant tracking systems, remote coding interview tools, and recruiting CRMs, has become a boon for recruiters and hiring teams. This recruitment automation software also helps in recruitment marketing.

Also read: How To Hire Tech Talent When You Don’t Have A Technical Background

What is tech recruitment marketing?

Tech recruitment marketing is practiced by tech recruiters to prepare to source, attract, engage, and hire candidates for tech roles. Following are the top tech recruitment marketing practices that you can implement to hire qualified talent.

Top tech recruitment marketing strategies for 2025

8 Strategies To Enhance Your Tech Recruitment Marketing

Tech recruiters need to have two essential skills, technical knowledge of the particular role and people skills. These skills are vital for tech recruiters who want to hire the best talent. Besides these two vital skills, recruiters must know the strategic approach to market their tech recruitment to hire top-notch talent.

1. A tech-savvy career page makes a difference

Nowadays, almost every candidate goes through the website of a company before applying to it. A survey by HR Dive found that 61% of job seekers visit company sites before applying. It is essential for recruiters to put compelling content on the career page of the website.

Recruiters can creatively produce and post videos of current employees talking about the positive work culture of the company, or they can put refreshing memories of company outings or a trip. A career site is a great way to convey the company’s culture.

The structure of the site is essential to attract tech talent. The blog page of the company could be a great help in giving an overview of the company’s values. Recruiters can send those blog articles to the applicants to show what the company really made of.

2. Effectively promote your employer’s brand

A survey by Glassdoor found that 69% of job seekers say that a company’s reputation is a vital factor, and they would not accept a job offer from a company with a bad reputation. Also, shockingly, 84% would consider leaving their current jobs if offered another role with a company with an excellent reputation. Hence, it is incredibly important for every organization to showcase a positive image to attract and retain top talent. Recruiters can encourage current employees to add a good review about your firm on a review platform as candidates look at it while applying for a job.

In addition, there are many ways to enhance employer branding. The following are the ways to create a powerful employer brand.

  1. Create a strong onboarding and personalized training process for new hires.
  2. Focus on improving the company’s values, vision, and culture.
  3. Build a strong diversity, equity, and inclusion initiative.
  4. Leveraging social media to promote the values and unique beneficial points your firm offers.
  5. Share videos on social media platforms and job boards of your current employees talking about your amazing work culture.
  6. Engage and interact with the candidates often while hiring and provide a positive candidate experience.
  7. Offer the opportunity to learn new skills and development programs.

Also read: How Tech Recruiters Can Build Better Employer Branding With Marketing

3. Take part in local and online tech communities

Companies must participate in local social events that tech talent is known to attend. This way, the company can increase its brand visibility and build better relationships with its target audience.

On the other hand, online communities like GitHub are hotbeds of talent, and tech recruiters should spend some time scouting for suitable candidates here.

According to a StackOverflow survey, over 90% of developers use GitHub and recommend that it is a profound tool for developers. You need to increase engagement and interaction on such platforms to source and hire top-quality talent.

4. Organize in-person or virtual tech events

Recruiters can also arrange local and virtual tech fairs and invite tech talent to join these informative and educational events. These virtual or local events are essential for tech recruiters and companies to build and strengthen their network, which they could use in the future to hire the best people for growth.

Tech recruiters can use online tools such as vFAIRS to organize online or hybrid career events to connect with tech talent.

5. Create exciting employee referral programs

Indeed, it’s true that skilled people know skilled people. According to a survey by Recruiter – an employer solution providing web found Employee referral programs can save companies $3,000 or more per hire! Recruiters or employers must set up employee referral programs by providing benefits and perks to those who recommend suitable candidates to the company. Also, one thing employers must keep in mind is that they must keep the employee referral transparent for the employees.

6. Build practical social recruiting strategies

Social recruiting has become the talk of the town because almost everyone uses social media nowadays. According to CareerArc, 86% of job seekers use social media in their job search to search for relevant jobs, apply to jobs directly from social sites, and engage with job-related content. Hence, recruiters must build practical strategies for social media and job boards to reach diverse candidates. A key aspect of social recruiting is ensuring compliance with communication regulations while engaging with potential candidates. Implementing FCC lead generation strategies can help recruiters connect with job seekers through consent-based outreaches while staying compliant with FCC guidelines. This approach ensures ethical recruitment practices while improving engagement rates.

Following are some key strategies recruiters and HRs can apply to get the maximum advantages to advertising tech recruitment.

  1. Increase the visibility (traffic) of your website
  2. Post content on your site to attract the relevant audience. In this case, tech-related content can attract more people who are curious and passionate about technology.
  3. Build strong relationships with candidates on social media platforms
  4. Arrange educational and informative virtual or local events for job seekers
  5. Indeed, it’s true that skilled people know skilled people. Thus, you must use your employee network wisely to find and hire the most suitable people.

For you: Get your copy of the social recruiting checklist today!

7. Run ads to increase brand awareness

Recruiters can reach a new relevant audience through social media and advertising campaigns on platforms such as Facebook touch and Instagram to raise the company’s awareness. They can run Ads and target users based on the factors such as their current job titles, education level, interests, and location. This Ad campaign helps the hiring teams to target the prospects they want to attract in that specific location.

8. Develop and nurture a strong talent pool

Recruiters actively discover and engage with suitable candidates even if the company is not hiring at the moment. Recruiters add the data of potential candidates to the talent pool database. When a specific requirement or a post is open, they can easily reach those candidates. Also, it allows them to engage with prospects who are passive candidates. Recruiters and HR teams can use recruitment software such as an Applicant Tracking System.

To manage the talent pool efficiently. Also, they can add candidates to the talent from employee referral portals in ATS. This way, recruiters can effectively manage the talent pool.

Also read: 10 Tech Recruiting Strategies To Find The Best Tech Talent

Final thoughts on tech recruitment marketing

With the rising evolution of technology, the hiring industry has transformed exponentially. Indeed, it’s true that leveraging the right strategy to advertise your job efficiently is incredibly important. It provides you with plenty of benefits for your company. For example, it allows you to hire top candidates and stay ahead of cut-throat competition. Recruitment marketing will enable you to attract a diverse range of candidates.

In this article, we’ve covered key marketing strategies that will be immensely helpful to recruiters in marketing their open positions to candidates far and wide. These strategies will enable them to attract, hire, and retain quality candidates within the company.

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Author
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December 19, 2022
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6 min read
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Vibe Coding: Shaping the Future of Software

A New Era of CodeVibe coding is a new method of using natural language prompts and AI tools to generate code. I have seen firsthand that this change makes software more accessible to everyone. In the past, being able to produce functional code was a strong advantage for developers. Today,...

A New Era of Code

Vibe coding is a new method of using natural language prompts and AI tools to generate code. I have seen firsthand that this change makes software more accessible to everyone. In the past, being able to produce functional code was a strong advantage for developers. Today, when code is produced quickly through AI, the true value lies in designing, refining, and optimizing systems. Our role now goes beyond writing code; we must also ensure that our systems remain efficient and reliable.

From Machine Language to Natural Language

I recall the early days when every line of code was written manually. We progressed from machine language to high-level programming, and now we are beginning to interact with our tools using natural language. This development does not only increase speed but also changes how we approach problem solving. Product managers can now create working demos in hours instead of weeks, and founders have a clearer way of pitching their ideas with functional prototypes. It is important for us to rethink our role as developers and focus on architecture and system design rather than simply on typing code.

The Promise and the Pitfalls

I have experienced both sides of vibe coding. In cases where the goal was to build a quick prototype or a simple internal tool, AI-generated code provided impressive results. Teams have been able to test new ideas and validate concepts much faster. However, when it comes to more complex systems that require careful planning and attention to detail, the output from AI can be problematic. I have seen situations where AI produces large volumes of code that become difficult to manage without significant human intervention.

AI-powered coding tools like GitHub Copilot and AWS’s Q Developer have demonstrated significant productivity gains. For instance, at the National Australia Bank, it’s reported that half of the production code is generated by Q Developer, allowing developers to focus on higher-level problem-solving . Similarly, platforms like Lovable enable non-coders to build viable tech businesses using natural language prompts, contributing to a shift where AI-generated code reduces the need for large engineering teams. However, there are challenges. AI-generated code can sometimes be verbose or lack the architectural discipline required for complex systems. While AI can rapidly produce prototypes or simple utilities, building large-scale systems still necessitates experienced engineers to refine and optimize the code.​

The Economic Impact

The democratization of code generation is altering the economic landscape of software development. As AI tools become more prevalent, the value of average coding skills may diminish, potentially affecting salaries for entry-level positions. Conversely, developers who excel in system design, architecture, and optimization are likely to see increased demand and compensation.​
Seizing the Opportunity

Vibe coding is most beneficial in areas such as rapid prototyping and building simple applications or internal tools. It frees up valuable time that we can then invest in higher-level tasks such as system architecture, security, and user experience. When used in the right context, AI becomes a helpful partner that accelerates the development process without replacing the need for skilled engineers.

This is revolutionizing our craft, much like the shift from machine language to assembly to high-level languages did in the past. AI can churn out code at lightning speed, but remember, “Any fool can write code that a computer can understand. Good programmers write code that humans can understand.” Use AI for rapid prototyping, but it’s your expertise that transforms raw output into robust, scalable software. By honing our skills in design and architecture, we ensure our work remains impactful and enduring. Let’s continue to learn, adapt, and build software that stands the test of time.​

Ready to streamline your recruitment process? Get a free demo to explore cutting-edge solutions and resources for your hiring needs.

Guide to Conducting Successful System Design Interviews in 2025

What is Systems Design?Systems Design is an all encompassing term which encapsulates both frontend and backend components harmonized to define the overall architecture of a product.Designing robust and scalable systems requires a deep understanding of application, architecture and their underlying components like networks, data, interfaces and modules.Systems Design, in its...

What is Systems Design?

Systems Design is an all encompassing term which encapsulates both frontend and backend components harmonized to define the overall architecture of a product.

Designing robust and scalable systems requires a deep understanding of application, architecture and their underlying components like networks, data, interfaces and modules.

Systems Design, in its essence, is a blueprint of how software and applications should work to meet specific goals. The multi-dimensional nature of this discipline makes it open-ended – as there is no single one-size-fits-all solution to a system design problem.

What is a System Design Interview?

Conducting a System Design interview requires recruiters to take an unconventional approach and look beyond right or wrong answers. Recruiters should aim for evaluating a candidate’s ‘systemic thinking’ skills across three key aspects:

How they navigate technical complexity and navigate uncertainty
How they meet expectations of scale, security and speed
How they focus on the bigger picture without losing sight of details

This assessment of the end-to-end thought process and a holistic approach to problem-solving is what the interview should focus on.

What are some common topics for a System Design Interview

System design interview questions are free-form and exploratory in nature where there is no right or best answer to a specific problem statement. Here are some common questions:

How would you approach the design of a social media app or video app?

What are some ways to design a search engine or a ticketing system?

How would you design an API for a payment gateway?

What are some trade-offs and constraints you will consider while designing systems?

What is your rationale for taking a particular approach to problem solving?

Usually, interviewers base the questions depending on the organization, its goals, key competitors and a candidate’s experience level.

For senior roles, the questions tend to focus on assessing the computational thinking, decision making and reasoning ability of a candidate. For entry level job interviews, the questions are designed to test the hard skills required for building a system architecture.

The Difference between a System Design Interview and a Coding Interview

If a coding interview is like a map that takes you from point A to Z – a systems design interview is like a compass which gives you a sense of the right direction.

Here are three key difference between the two:

Coding challenges follow a linear interviewing experience i.e. candidates are given a problem and interaction with recruiters is limited. System design interviews are more lateral and conversational, requiring active participation from interviewers.

Coding interviews or challenges focus on evaluating the technical acumen of a candidate whereas systems design interviews are oriented to assess problem solving and interpersonal skills.

Coding interviews are based on a right/wrong approach with ideal answers to problem statements while a systems design interview focuses on assessing the thought process and the ability to reason from first principles.

How to Conduct an Effective System Design Interview

One common mistake recruiters make is that they approach a system design interview with the expectations and preparation of a typical coding interview.
Here is a four step framework technical recruiters can follow to ensure a seamless and productive interview experience:

Step 1: Understand the subject at hand

  • Develop an understanding of basics of system design and architecture
  • Familiarize yourself with commonly asked systems design interview questions
  • Read about system design case studies for popular applications
  • Structure the questions and problems by increasing magnitude of difficulty

Step 2: Prepare for the interview

  • Plan the extent of the topics and scope of discussion in advance
  • Clearly define the evaluation criteria and communicate expectations
  • Quantify constraints, inputs, boundaries and assumptions
  • Establish the broader context and a detailed scope of the exercise

Step 3: Stay actively involved

  • Ask follow-up questions to challenge a solution
  • Probe candidates to gauge real-time logical reasoning skills
  • Make it a conversation and take notes of important pointers and outcomes
  • Guide candidates with hints and suggestions to steer them in the right direction

Step 4: Be a collaborator

  • Encourage candidates to explore and consider alternative solutions
  • Work with the candidate to drill the problem into smaller tasks
  • Provide context and supporting details to help candidates stay on track
  • Ask follow-up questions to learn about the candidate’s experience

Technical recruiters and hiring managers should aim for providing an environment of positive reinforcement, actionable feedback and encouragement to candidates.

Evaluation Rubric for Candidates

Facilitate Successful System Design Interview Experiences with FaceCode

FaceCode, HackerEarth’s intuitive and secure platform, empowers recruiters to conduct system design interviews in a live coding environment with HD video chat.

FaceCode comes with an interactive diagram board which makes it easier for interviewers to assess the design thinking skills and conduct communication assessments using a built-in library of diagram based questions.

With FaceCode, you can combine your feedback points with AI-powered insights to generate accurate, data-driven assessment reports in a breeze. Plus, you can access interview recordings and transcripts anytime to recall and trace back the interview experience.

Learn how FaceCode can help you conduct system design interviews and boost your hiring efficiency.

How Candidates Use Technology to Cheat in Online Technical Assessments

Impact of Online Assessments in Technical Hiring In a digitally-native hiring landscape, online assessments have proven to be both a boon and a bane for recruiters and employers. The ease and...

Impact of Online Assessments in Technical Hiring


In a digitally-native hiring landscape, online assessments have proven to be both a boon and a bane for recruiters and employers.

The ease and efficiency of virtual interviews, take home programming tests and remote coding challenges is transformative. Around 82% of companies use pre-employment assessments as reliable indicators of a candidate's skills and potential.

Online skill assessment tests have been proven to streamline technical hiring and enable recruiters to significantly reduce the time and cost to identify and hire top talent.

In the realm of online assessments, remote assessments have transformed the hiring landscape, boosting the speed and efficiency of screening and evaluating talent. On the flip side, candidates have learned how to use creative methods and AI tools to cheat in tests.

As it turns out, technology that makes hiring easier for recruiters and managers - is also their Achilles' heel.

Cheating in Online Assessments is a High Stakes Problem



With the proliferation of AI in recruitment, the conversation around cheating has come to the forefront, putting recruiters and hiring managers in a bit of a flux.



According to research, nearly 30 to 50 percent of candidates cheat in online assessments for entry level jobs. Even 10% of senior candidates have been reportedly caught cheating.

The problem becomes twofold - if finding the right talent can be a competitive advantage, the consequences of hiring the wrong one can be equally damaging and counter-productive.

As per Forbes, a wrong hire can cost a company around 30% of an employee's salary - not to mention, loss of precious productive hours and morale disruption.

The question that arises is - "Can organizations continue to leverage AI-driven tools for online assessments without compromising on the integrity of their hiring process? "

This article will discuss the common methods candidates use to outsmart online assessments. We will also dive deep into actionable steps that you can take to prevent cheating while delivering a positive candidate experience.

Common Cheating Tactics and How You Can Combat Them


  1. Using ChatGPT and other AI tools to write code

    Copy-pasting code using AI-based platforms and online code generators is one of common cheat codes in candidates' books. For tackling technical assessments, candidates conveniently use readily available tools like ChatGPT and GitHub. Using these tools, candidates can easily generate solutions to solve common programming challenges such as:
    • Debugging code
    • Optimizing existing code
    • Writing problem-specific code from scratch
    Ways to prevent it
    • Enable full-screen mode
    • Disable copy-and-paste functionality
    • Restrict tab switching outside of code editors
    • Use AI to detect code that has been copied and pasted
  2. Enlist external help to complete the assessment


    Candidates often seek out someone else to take the assessment on their behalf. In many cases, they also use screen sharing and remote collaboration tools for real-time assistance.

    In extreme cases, some candidates might have an off-camera individual present in the same environment for help.

    Ways to prevent it
    • Verify a candidate using video authentication
    • Restrict test access from specific IP addresses
    • Use online proctoring by taking snapshots of the candidate periodically
    • Use a 360 degree environment scan to ensure no unauthorized individual is present
  3. Using multiple devices at the same time


    Candidates attempting to cheat often rely on secondary devices such as a computer, tablet, notebook or a mobile phone hidden from the line of sight of their webcam.

    By using multiple devices, candidates can look up information, search for solutions or simply augment their answers.

    Ways to prevent it
    • Track mouse exit count to detect irregularities
    • Detect when a new device or peripheral is connected
    • Use network monitoring and scanning to detect any smart devices in proximity
    • Conduct a virtual whiteboard interview to monitor movements and gestures
  4. Using remote desktop software and virtual machines


    Tech-savvy candidates go to great lengths to cheat. Using virtual machines, candidates can search for answers using a secondary OS while their primary OS is being monitored.

    Remote desktop software is another cheating technique which lets candidates give access to a third-person, allowing them to control their device.

    With remote desktops, candidates can screen share the test window and use external help.

    Ways to prevent it
    • Restrict access to virtual machines
    • AI-based proctoring for identifying malicious keystrokes
    • Use smart browsers to block candidates from using VMs

Future-proof Your Online Assessments With HackerEarth

HackerEarth's AI-powered online proctoring solution is a tested and proven way to outsmart cheating and take preventive measures at the right stage. With HackerEarth's Smart Browser, recruiters can mitigate the threat of cheating and ensure their online assessments are accurate and trustworthy.
  • Secure, sealed-off testing environment
  • AI-enabled live test monitoring
  • Enterprise-grade, industry leading compliance
  • Built-in features to track, detect and flag cheating attempts
Boost your hiring efficiency and conduct reliable online assessments confidently with HackerEarth's revolutionary Smart Browser.
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