P&G Global Innovation Challenge

Blockchain as a technology is likely to disrupt multiple industries and make business operations more transparent, efficient & secure. Its impact on FMCG can span across supply chain, finance, retail engagement and many more. A range of other future prospects can be imagined as the technology matures and more areas of the ecosystem get integrated. Here are a few development ideas we are exploring:

• Increasing transparency in the supply chain for categories with high propensity for duplication (eg: premium beauty or healthcare portfolio).
• Initiating crypto payments between retailers and suppliers to transition from a cash based economy to cashless payments.
• Setting up a trusted chassis between company and retailers for more efficient engagement, disbursement and two-way information flow.

Artificial Intelligence and Machine Learning are revolutionizing several areas of our day to day life and has multiple use cases for FMCG as well. Having adopted certain aspects of AI/ML in our operations, we see a host of other business challenges likely to get solved using this. As AI/ML transforms our world and leads us on a path towards smart lives, here’s a few specific ideas we are looking at present:

• Enabling real-time and even predictive out of stock in retail stores in a cost-effective manner.
• Automating store specific assortment and visibility recommendations.
• Leveraging voice technology to enable voice assisted selling/ordering and simplification.

Create any new technology based go to market solution (either technologies mentioned above or other latest trends) that you feel will benefit P&G's strategy in the emerging markets.