UX Problem Statement
Idea Phase Submission Format
A PPT Deck with -
- Problem Understanding (One Page)
- Articulate the core problems you're solving
- Identify key user frictions and motivations
- Highlight main opportunities for improvement
- Show understanding of business impact
- Solution Overview (2-3 Key Screens)
- Low-fidelity wireframes of key workflows
- Basic user flow diagram
- Core feature explanation
- Key differentiators from existing solutions
- User Journey Map
- Show how your solution fits into the user's workflow
- Highlight pain points addressed
- Identify emotional highs and lows
- Show key interaction moments
Prototype Submission Requirements
We've explored the context, problem, users, and technology. Now, let's outline exactly what we need from you.
Design a B2B digital solution that transforms how fashion professionals discover and track trends, making the process more engaging, intuitive, and actionable.
Submission Format
Presentation Deck
- PDF format
- Maximum 20 slides
- Include:
- Problem understanding
- User insights
- Solution overview
- Key features
- Technical considerations
- Future roadmap
Design Files
- Figma link with viewing access
- All screens in organized frames
- Component documentation
- Prototype links
Documentation
- PDF format
- Include:
- Design Process
- Key decisions
- Technical notes
- References
Judging Criteria
- Problem Understanding & User Empathy (30%)
User Understanding (20%)
- Deep understanding of user motivations
- Why users need trend insights
- When and how they make decisions
- What drives their choices
- What success looks like for them
- Clear identification of user frictions
- Current pain points and workarounds
- Emotional and practical frustrations
- Time and effort wastages
- Decision-making challenges
Problem Space Analysis (10%)
- Understanding of industry context
- Clarity on business implications
- Recognition of workflow complexities
- Insight into user environments
2. Solution Intuitiveness (35%)
Natural Workflow Design (20%)
- Aligns with user mental models
- Reduces cognitive load
- Simplifies complex tasks
- Enables quick decision making
- Supports natural work patterns
Interface Clarity (15%)
- Clear information hierarchy
- Intuitive navigation
- Meaningful visualizations
3. Design Execution (35%)
Visual Design (20%)
- Consistent design system
- Effective use of typography and color
- Clear visual hierarchy
- Responsive design considerations
Interaction Design (15%)
- Smooth user flows
- Meaningful micro-interactions
- Clear feedback mechanisms
- Error prevention and handling
- Performance considerations