E-commerce has revolutionized retail experience through multiple insights that it provides customers and retailers. Customer' reviews are considered as feedback by retailers about their product and services. These feedback allow them to understand the industry better and enhance the efficiency and quality of their product.
A thorough analysis of a review can provide insights to retailers and E-commerce platforms about improvements that are required for better customer satisfaction. Analysis of such million reviews are handled by the E-commerce team manually and it is a very time-consuming task. This impacts the business of retailers as they get delayed feedback.
Your task is to create a simplified Machine Learning and/or Deep Learning approach to analyze the feedback & identify the key problems that are highlighted. You are also required to curate creative visualization reports that can be shared with retailers to aid the understanding of potential improvement areas for sellers and the E-commerce team.
Task: Your tasks are as follows:
Data description
Columns | Description |
Review Text | Full description of reviews |
Review Title | Short description of reviews |
Topic | Problem type |
Data volume:
Submission guidelines: You are required to upload:
Evaluation metric:
Machine Learning models: The evaluations will be based on the top-n accuracy metrics.
The top-n accuracy in this case is calculated by checking if the expected 'topic' is present in the predicted 'topics'. For each unique 'review text', 'review title', n is the expected number of topics per unique review.
To know more about this evaluation metric, click here.
score=(Top−n accuracy per review)/n
Data analysis: